Many people ask me what is SEM? They are confused of new term SEM? Now days in everywhere people are discussing about Google and yahoo and Microsoft competition, and their own website placement and SEO and SEM. So many people who are not related to internet technology are getting this question in their mind. What is SEM? What is included in it? How it done? How it can help my business? And there are many more questions. Once you read this full article, I am sure it will answer all of your questions.
What is SEM?
SEM stands for Search Engine Marketing and is types of internet marketing. SEM promotes websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion. When you search on any search engine for any term you will get list of many websites, many of these websites are there as a part of Search engine marketing. You can see on every search engines, there are free listings, paid listings, some promotional advertising in big banners etc. these are part of SEM.
What are different parts of SEM?
As we discussed Search engine marketing is a way of promoting websites so that it will increase the visibility of your website and your website user can find it easily.
SEM if consist of: Ø Search engine optimization,
Search engine optimization or SEO is build of many parts. The main benefit of SEO is that you don’t pay for every visitor you get. But SEO takes very log time and it cost much higher then any other techniques but ROI is very high on SEO if done properly.
There are two types of SEO involved and both are necessary to do.
1. On-page SEO
On-page optimization include optimizing individual pages for particular keywords so when search engine spider search for any given keyword then it can find those keywords on those pages. On-page optimization include optimizing title tags, meta tags, alt tags, body content writing, Proper H1,h2,h3 etc tags use. If on page optimization is done properly then and there is very useful contents on your website which are unique and not copied from anywhere else. Search engine value unique content more then anything else so on-page optimization mean you have proper copy-contents for all of your pages.
2. Off-page SEO
Off-page SEO or off-page optimization mainly involves link buildings. And once on-page optimization is done you can kick off off-page optimization. Search engine gives more weight to website which got more links back from good quality websites. More link back mean your website is very popular among those website and search engine take it as a very useful website for relevant search terms.
There are many different ways of getting link back to your website.
§ Article Writing § Blogging § Press release § Reciprocal links § Buy text links § Putting advertising and getting link back § Comment writing § Guest book signature § Writing for others blogs § Putting signature on your web design work
And there are many other ways of getting very good quality links. This link building is very time consuming and it takes lots of man power as well. But it pays off at the end.
Ø Paid or free inclusion in directories
The directories like yahoo directory, DMOZ, yellow pages, true local etc directory inclusion is also a part of SEM as they are internet based and they are also increasing visibility of your business. Many of these directories providing local data to many search engines, so when you search for any given term these directories provide them what are the local business relevant to searched term. To get included in these types of directories, you need to follow their set guidelines and your website should meet certain criteria. If you are not meeting these criteria, then even you pay them they will not include your website in their list as they give more weight on quality rather then just money. As once their quality is down then no one will trust their data and take it as a junk result resulting in loss of revenue for them.
Ø Buying pay per click ads
Pay per click is one for of instance marketing. It takes 10 minutes to setup and get started. Once you pay money and create advertise and start your campaign, you are on 1st page of search engine in sponsored section. This pay per click marketing is very expensive in compared to SEO. You can come on top of all the result by paying more money per click. When every visitor clicks on your ad, you pay. If they don’t click you don’t pay. So one way your clicks are guaranteed. And if you have very good product to sell then this form of marketing is very good and you don’t have to wait for long time till you come naturally on result.
Ø Social media marketing
Social media marketing is getting very popular now a days. It is very effective as well in compared to other form of marketing.
How social media marketing is done?
In social media marketing you create your own profile on social websites. The website are like FaceBook, MySpace, twitter, Orkut, YouTube, Flicker, and many more websites. Once you create profile on these websites then you can target other people within those websites and offer your product to them and then follow up with them. It’s like you are creating friendship with them and then keep sending information about your product to them and their friends. It’s like viral marketing. You can do video marketing as well. You can create your products videos and put it on video websites like you tube and then market those videos as well. These types of social media marketing are very effective in terms of return on investment. And you are targeting very specific audience to your product. You can filter out the group of people who will not be able to use your product.
What are the benefits of Search Engine Marketing? Should I do SEM? Read full article at http://www.realtrack.com.au/blog/2009/08/16/what-is-sem-benefits-of-sem/
RealTrack is very well know website designers and development, search engine optimization, SEO and sales lead generation company. Please contact RealTrack on 1300 855 948 or email at: firstname.lastname@example.org for lead generation or web design Sydney, search engine optimization services.
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