The 22 Immutable Laws of Marketing:

Violate Them at Your Own Risk!

I read this book at the suggestion from someone I’m following on Twitter. It is an older book (circa 1993) and a short read, but still a lot of the laws still apply to this day.

What I found really interesting was reading about some of the companies that are no longer in business or even companies that have risen above the level they were once described in the book to become a MEGA company.

Also since it was dated material,
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About a month ago I saw Tim Ferriss on a  you tube video discussing how to handle objections and comments on a website. I then found out that he had written several really great books.  I started out with the Four Hour Work Week, and found it to be inspirational on how to organize my efforts.

Well automation is well known, I still liked how he pushed for making things automatic. Handling the work load so you could pursue other endeavors.

I think its well worth the read, you do get trapped with working in your business and not on your business. Very easily I might add.

In case you haven’t read the book yet, do yourself a favor and see how automation can help you and your business!